8 Kinds of Smiles Customer Journey Map

This is a customer journey map I created for 8 Kinds of Smiles. It details the journey of an average couple from booking all the way through final product delivery. Time between initial contact and the wedding day varies greatly from couple to couple, but the average amount of time from wedding day to final product delivery is 3-6 months.

I opt for use of colors in this journey map to represent negative and positive touch point areas. At a glance, various negative touch points in the process can be identified as areas for improvement.